Free tool · 2 minutes
What are no-shows really costing you?
Four numbers you already know. One number you probably don't want to.
No-shows per year
156
Lost sales per year
70 gowns
Revenue lost per year
$105,300
What would a deposit policy recover?
A booking fee or card on file gives a bride a reason to keep her appointment. Drag to your own estimate.
Revenue recovered per year
$42,120
The math treats every missed slot as unrecoverable and assumes the bride doesn’t rebook — true for a prime Saturday slot, generous for a quiet Tuesday. Read it as the upper bound of what no-shows can cost you. It also treats every week like this one, and bridal is seasonal, so enter a typical week rather than your busiest.
Your deposit & cancellation policy
Three choices and it’s written for you — ready for your booking page, website, and confirmation emails.
Booking deposit. A $50 deposit is required to reserve bridal appointments. Your deposit is applied toward any purchase made during or after your visit.
Cancellations & rescheduling. Plans change — we get it! Cancel or reschedule at least 48 hours before your appointment and your deposit is fully refunded or moved to your new time, whichever you prefer.
Late cancellations & no-shows. Cancellations inside the 48-hour window, and missed appointments, forfeit the deposit. We reserve your fitting room and a dedicated stylist just for you, and a late notice means another bride missed that chance.
Running late? Call or text us — we’ll always do our best to accommodate you, though arrivals more than 20 minutes late may need to be rescheduled.
Paste it into your booking page, website, and confirmation emails. It’s a starting point, not legal advice — adjust to fit your shop.
If you’d like help with this
CloudBridal can take bookings online and send reminders on its own. An appointment fee or card hold is optional: you choose which appointment types use one, if any.
- See how online booking works →
Online booking is on every plan (Basic covers 50 appointments a month). Appointment fees and card holds run through Stripe and are switched on per appointment type.
- See how automatic reminders work →
Email reminders are included on every plan. Automatic text reminders need the Ultimate plan and your own Twilio account, which bills per text.
Fewer empty fitting rooms
With CloudBridal, brides book online from your real availability and get reminders automatically. If you want an appointment fee or a card on file, you can ask for one on the appointment types you choose. Try it free for 30 days, no credit card required.